Why choose large format printing for your business?

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Why choose large format printing for your business?

sublimation printing textiles

Large format printing (also known as wide-format printing) is used to print posters, banners (including vinyl banners), canvas prints, large-scale photos, wall and window graphics, signs/signage, and more. It is a method that allows businesses to print media in bigger forms, including banners and posters. It can make a big impression

While this printing option may have originally only been considered by industrial workplaces, in recent times, it is being increasingly considered by many different industries.

Speed

While desktop Epson printers are perfect for printing of A4 pages at high speeds and can fit seamlessly into office life, they may not be the best choice for producing larger media items.

When printing posters, using a desktop device you may have to insert sheet after sheet of paper in order to produce the whole picture. A wide format printer can simply take a larger sheet and print the image in one go.

This also means that the produced results will be much better, as there will be no visible gaps on the page.

Accurate colors

One of the greatest benefits of large format printing is the fact that it allows for much more accurate color reproduction.

A wide-format color printer usually uses more individual ink cartridges than the traditional cyan, magenta, yellow and key (black) colors, which means that it is possible to create different shades and tones.

In turn, the printed image can be of much higher quality, making it the perfect option for those who wish to display a picture in high definition.

transfer printing textiles

Alternative media

With some printer types, you may be limited to the media that you print on, due to the size of the paper tray and thickness your machine can handle, but this is not an issue with wide format printers.

These devices can print on an array of media types and thicknesses, including card and fabric. They can also be used to stay up with current trends, such as wallpaper and other forms of decorative art.

Durability

Most wide format devices are designed for much harder wear, due to the nature of their printing.

An example of this is that Epson wide format printers feature permanent printheads, which don’t need costly replacement. In addition to this, they have the option to use water-resistant and durable ink.

New marketing options

Marketing and advertising specialists can harness the power of a wide format printer to enhance brand awareness and boost visibility for a product or service within a specific industry.

Using large print can give the upper edge over competitors, who may be simply focusing on digital marketing and leaving a gap in their reach.

Eye-catching posters and banners can help to increase brand awareness in your local area and bring in new clients or customers this way.

Simple to use

While you may think that wide format printing is a difficult technique to grasp, this is not the case.

These devices are user-friendly and responsive to customer needs. As they keep the basic technology of an inkjet printer, they are simply a small change from this device that can lead to big results.

Some large format printing options include:
Vinyl or mesh banners
Wall graphics and stickers
Window graphics and lettering
Vehicle wraps
Murals
Canvas art reproductions
Professional business signs and directories


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