The True Cost of Sublimation Printing

The True Cost of Sublimation Printing

dye sublimation printing

Sublimation printing, also referred to as dye sublimation printing,is a process that consists of the direct printing of a digital file to paper, by various the most common is through inkjet printers. This process is recommended when the print volume is small and the delivery time is very short, since one of the main advantages of this type of printing is the almost immediate availability of the prints, this type of printing is having an accelerated growth so several printers and businesses are incorporating this type of printers.

When many sublimators look at the cost of making their products, they only take into account how much they spend on sublimation  ink, sublimation paper, substrate and shipping. This approach impacts their businesses negatively, as overhead and labor are not factored into the equation – and this is where the bulk of the real cost of production lies.

dye sublimation printing

As a result, they may be setting prices too low to sustain their business, and look back to cut costs in what they think is the bulk of their production expenses: ink, paper, substrates and shipping. This is a common mistake that small businesses and those new to the industry often make finding themselves in a continuous cycle of trying to keep their heads above water and stay in business

Alternatively, you should take a wholistic view at calculating the costs of running a sublimation business and set prices that cover all production costs to achieve a true profit on every product.

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